Privacy Policy

Effective Date: January 1, 2025
Last Updated: January 1, 2025

At Mindful Wellness, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, protect, and share information about you when you visit our website brainsaviormindful.com or purchase our Brain Savior supplement.

1. Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us, including:

• Order Information: Name, billing address, shipping address, email address, phone number, and payment information when you purchase Brain Savior
• Account Information: If you create an account, we collect your username, password, and account preferences
• Customer Service: Information you provide when contacting our support team, including correspondence and feedback
• Marketing Communications: Email address and preferences if you subscribe to our newsletter or promotional emails
• Survey and Review Data: Responses to surveys, product reviews, and testimonials you may choose to provide

Information Automatically Collected

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages visited, time spent on pages, links clicked, referral sources
• Location Information: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Customer Service

• Process and fulfill your Brain Savior orders
• Send order confirmations, shipping notifications, and delivery updates
• Handle returns, refunds, and warranty claims under our 180-day guarantee
• Provide customer support and respond to your inquiries
• Verify your identity and prevent fraud

Marketing and Communications

• Send promotional emails about Brain Savior and related products (with your consent)
• Provide information about new products, discounts, and special offers
• Send educational content about cognitive health and Brain Savior benefits
• Conduct customer satisfaction surveys

Website Improvement and Analytics

• Analyze website usage patterns to improve user experience
• Optimize our website performance and functionality
• Understand customer preferences and shopping behavior
• Develop new products and services

3. Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill your Brain Savior orders and provide customer service
• Legitimate Interests: Website analytics, fraud prevention, and business operations
• Consent: Marketing communications and non-essential cookies (where required)
• Legal Obligations: Compliance with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our business:

• Payment Processing: Secure payment processors to handle credit card transactions
• Shipping Partners: Delivery companies to ship your Brain Savior orders
• Email Services: Email marketing platforms for sending newsletters and promotional content
• Website Analytics: Analytics providers to understand website usage
• Customer Support: Support platforms to manage customer inquiries

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety, or that of our customers
• Investigate or prevent fraud, security breaches, or illegal activities
• Enforce our Terms of Service or other agreements

Business Transfers

In the event of a merger, acquisition, or sale of business assets, customer information may be transferred as part of the transaction. We will notify you of any such change in ownership or control.

5. Data Security

We implement robust security measures to protect your personal information:

• Encryption: All payment information is encrypted using SSL/TLS technology
• Secure Servers: Data is stored on secure servers with restricted access
• Regular Updates: Security systems are regularly updated and monitored
• Access Controls: Employee access to personal data is limited and monitored
• Payment Security: We comply with PCI DSS standards for payment card security

6. Your Rights and Choices

Account Information

• Access: You can request access to the personal information we have about you
• Correction: You can update or correct your account information at any time
• Deletion: You can request deletion of your personal information (subject to legal requirements)

Marketing Communications

• Unsubscribe: You can opt out of marketing emails by clicking the unsubscribe link in any email
• Preferences: You can modify your communication preferences by contacting customer service
• Text Messages: If you receive text messages, you can opt out by replying "STOP"

Cookies and Tracking

• Browser Settings: You can control cookies through your browser settings
• Opt-Out: You can opt out of certain analytics and advertising cookies
• Do Not Track: We respect Do Not Track signals where technically feasible

EU/UK Rights (GDPR/UK GDPR)

If you are located in the EU or UK, you have additional rights:

• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with supervisory authorities

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your website experience:

Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

Third-Party Cookies

We may allow selected third parties to place cookies on our website for:

• Google Analytics for website analytics
• Payment processing services
• Social media integration
• Customer support tools

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Order Information: Retained for 7 years for tax and legal compliance
• Account Information: Retained while your account is active or as needed for customer service
• Marketing Data: Retained until you unsubscribe or request deletion
• Website Analytics: Anonymized data may be retained indefinitely
• Customer Service: Correspondence retained for 3 years for quality assurance

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

• Standard Contractual Clauses for EU data transfers
• Adequacy decisions where applicable
• Other lawful transfer mechanisms as required

10. Children's Privacy

Brain Savior is intended for adults. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

11. California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act:

• Right to Know: Request information about data collection and use
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal data)
• Right to Non-Discrimination: Equal treatment regardless of privacy choices

To exercise these rights, contact us at support@brainsavior.com or call 302-200-3480.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes:

• We will post the updated policy on this page
• We will update the "Last Updated" date at the top
• For material changes, we will notify you by email or website notice
• Continued use of our services constitutes acceptance of the updated policy

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

For privacy-related complaints or concerns, you may also contact your local data protection authority if applicable.

14. Definitions

• "Personal Information" means information that identifies, relates to, or can reasonably be linked with you
• "Processing" means any operation performed on personal data, including collection, use, storage, and disclosure
• "Third Party" means any person or entity other than you, us, or our service providers
• "Services" refers to our website, products (including Brain Savior), and customer support

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